CHAPTER I
CHAPTER I
CHAPTER I
The Current State
and why I design at all?
The Current State
and why I design at all?
Products that age too fast. Interfaces that confuse more than they guide. Systems that pretend to work while quietly falling apart. Every day we navigate objects, screens, processes, institutions - all stitched together by people who never had enough time, context, or empathy.
Products that age too fast. Interfaces that confuse more than they guide. Systems that pretend to work while quietly falling apart. Every day we navigate objects, screens, processes, institutions - all stitched together by people who never had enough time, context, or empathy.
Products that age too fast. Interfaces that confuse more than they guide. Systems that pretend to work while quietly falling apart. Every day we navigate objects, screens, processes, institutions - all stitched together by people who never had enough time, context, or empathy.
Hello, i am
tanay
I design because the world rarely makes sense on its own. Products, interfaces, objects; they’re all attempts at holding things together.
SUMMARY
I am a UX and product designer with a strong passion for creating user-centered and innovative designs. With experience in enhancing user experiences, and designing physical products, I thrive in collaborative environments where I can leverage my skills in various design tools.
EDUCATION
Nirma University, ahmedabad
Bachelor of DESIGN, pRODUCT DESIGN
Choithram School, indore
high school degree, pcm + cs
Technical Skills
UX Research
Usability Testing
UI Design
Brand Design
Wireframing
Affinity Mapping
App Design
Web Design
TOOLS
Rhino 8
Adobe Creative Suite
Figma
Framer
Blender
Keyshot
Hello, i am
tanay
I design because the world rarely makes sense on its own. Products, interfaces, objects; they’re all attempts at holding things together.
SUMMARY
I am a UX and product designer with a strong passion for creating user-centered and innovative designs. With experience in enhancing user experiences, and designing physical products, I thrive in collaborative environments where I can leverage my skills in various design tools.
EDUCATION
Nirma University, ahmedabad
Bachelor of DESIGN, pRODUCT DESIGN
Choithram School, indore
high school degree, pcm + cs
Technical Skills
UX Research
Usability Testing
UI Design
Brand Design
Wireframing
Affinity Mapping
App Design
Web Design
TOOLS
Rhino 8
Adobe Suite
Figma
Framer
Blender
Keyshot
Hello, i am
tanay
I design because the world rarely makes sense on its own. Products, interfaces, objects; they’re all attempts at holding things together.
SUMMARY
I am a UX and product designer with a strong passion for creating user-centered and innovative designs. With experience in enhancing user experiences, and designing physical products, I thrive in collaborative environments where I can leverage my skills in various design tools.
EDUCATION
Nirma University, ahmedabad
Bachelor of DESIGN, pRODUCT DESIGN
Choithram School, indore
high school degree, pcm + cs
Technical Skills
UX Research
Usability Testing
UI Design
Brand Design
Wireframing
Affinity Mapping
App Design
Web Design
TOOLS
Rhino 8
Adobe Suite
Figma
Framer
Blender
Keyshot
A Designer learns to move between terrains. Each field is a different landscape - demanding new tools, new instincts, new ways of seeing.
A Designer learns to move between terrains. Each field is a different landscape - demanding new tools, new instincts, new ways of seeing.
A Designer learns to move between terrains. Each field is a different landscape - demanding new tools, new instincts, new ways of seeing.
Inside the Mind
(©19-25)
(21.0278° N, 105.8342° E)
Domains of Practice
that Shifted Something _
Domains of Practice
that Shifted Something _
In a world splintered by broken infrastructures and half-functioning systems, a designer learns to move between terrains. Each field is a different landscape; demanding new tools, new instincts, new ways of seeing. These four domains shape the kind of work I do, the kind of problems I chase, and the kind of futures I want to build.
In a world splintered by broken infrastructures and half-functioning systems, a designer learns to move between terrains. Each field is a different landscape; demanding new tools, new instincts, new ways of seeing. These four domains shape the kind of work I do, the kind of problems I chase, and the kind of futures I want to build.
Material
Interfaces
//Product
design
Visual
Constructs
//Graphic
design
Human
Systems
//INTERACTION
design
Play
Mechanics
//GAME
design
Material
Interfaces
//Product
design
Visual
Constructs
//Graphic
design
Human
Systems
//INTERACTION
design
Play
Mechanics
//GAME
design
Non-
Negotiables
Always Start
With Evidence
//01
Before designing anything, I collect something real - a user insight, a material test, a reference model, a failed sketch, a quick audit, a benchmark.
Every Idea
Gets Prototyped
//02
Low-fi, mid-fi, digital, physical - whatever form it needs, it gets. A concept doesn’t move forward until it exists outside my head in a testable form.
No Explanati-ons
Required
//03
If a design needs rescuing or justifying, it’s not ready. It should communicate on its own - clear, intentional, and effortless for someone who wasn’t part of the process.
These aren’t slogans.
They’re the habits, instincts, and disciplines that keep my work sane when everything around it isn’t. Every broken system reveals itself at its stress points. If something feels off, awkward, slow, or confusing; that’s the doorway in. Friction isn’t a problem; it’s a signal.
Non-
Negotiables
These aren’t slogans.
They’re the habits, instincts, and disciplines that keep my work sane when everything around it isn’t. Every broken system reveals itself at its stress points. If something feels off, awkward, slow, or confusing; that’s the doorway in. Friction isn’t a problem; it’s a signal.
Always Start
With Evidence
//01
Before designing anything, I collect something real - a user insight, a material test, a reference model, a failed sketch, a quick audit, a benchmark.
Every Idea
Gets Prototyped
//02
Low-fi, mid-fi, digital, physical - whatever form it needs, it gets. A concept doesn’t move forward until it exists outside my head in a testable form.
No Explanati-ons
Required
//03
If a design needs rescuing or justifying, it’s not ready. It should communicate on its own - clear, intentional, and effortless for someone who wasn’t part of the process.
Non-
Negotiables
These aren’t slogans.
They’re the habits, instincts, and disciplines that keep my work sane when everything around it isn’t. Every broken system reveals itself at its stress points. If something feels off, awkward, slow, or confusing; that’s the doorway in. Friction isn’t a problem; it’s a signal.
Always Start
With Evidence
//01
Before designing anything, I collect something real - a user insight, a material test, a reference model, a failed sketch, a quick audit, a benchmark.
Every Idea
Gets Prototyped
//02
Low-fi, mid-fi, digital, physical - whatever form it needs, it gets. A concept doesn’t move forward until it exists outside my head in a testable form.
No Explanati-ons
Required
//03
If a design needs rescuing or justifying, it’s not ready. It should communicate on its own - clear, intentional, and effortless for someone who wasn’t part of the process.
CHAPTER II
CHAPTER II
CHAPTER II
Creative Executions
(@2K25)
From industrial designs to full-scale web builds, every piece of work created is driven by strategy, built with precision, and designed to make an impact.
(@2K25)
From industrial designs to full-scale web builds, every piece of work created is driven by strategy, built with precision, and designed to make an impact.
Ideas
Execution
(@2K25)
From industrial designs to full-scale web builds, every piece of work created is driven by strategy, built with precision, and designed to make an impact.
The Craft
The Craft
Selected Projects
Selected
Projects
Work Non-stop
Works from 2024 - Present
(21.0278° N, 105.8342° E)
Design under
Real conditions.
Design under
Real conditions.
This isn’t a gallery. It’s a record of interventions:
moments where I stepped into a messy space, made sense of it, and left it better than I found it. Scroll through them like field notes from a designer moving across disciplines, using whatever tools the situation demanded — sketches, models, prototypes, flows, interfaces, renders, game mechanics, everything in between.
This isn’t a gallery. It’s a record of interventions:
moments where I stepped into a messy space, made sense of it, and left it better than I found it. Scroll through them like field notes from a designer moving across disciplines, using whatever tools the situation demanded — sketches, models, prototypes, flows, interfaces, renders, game mechanics, everything in between.
Sync -
Game Design
//01
Sync -
Game Design
//01
Le Corbusier
× Zaha Hadid - Chess Set
//02
Le Corbusier
× Zaha Hadid - Chess Set
//02
AI Sandbox -
Tools for Developers
//03
AI Sandbox -
Tools for Developers
//03
Kraken -
Tentacle Lamp
//04
Kraken -
Tentacle Lamp
//04
Nexus -
Branding System
//05
Nexus -
Branding System
//05
Ovation -
Ticketing System
//06
Ovation -
Ticketing System
//06
Work Non-stop
Works from 2024 - Present
(21.0278° N, 105.8342° E)
CHAPTER III
CHAPTER III
CHAPTER III
Living
System
Living
System
*obnoxiously lot info about me
that may or may not help you
DRAG TO MOVE
*I would say i
am a decent
photographer
*Love doing stuff
outside of my 'field'
and collaborate
Sync Game design
*projects ask for
sleepless nights,
rightly so
*working with materials
is not necessarily my
fav thing but i do
have my moments
*Heck yeah, Dogs!
*tries to sketch
everywhere he can
THE YELLOW DIARY
Mann
*The yellow diary
songs all the way
NEXUS BRANDING
*trying out new
materials (leather, here)
*cinema meets art
*sucker for good
board games
*i do fail at
my attempts
*i mean what the
heck is even that
💪🏻
Setups
Shots
Unlike academic or self-initiated work, the problems here weren’t neatly framed. They arrived incomplete, opinionated, and often contradictory.
Unlike academic or self-initiated work, the problems here weren’t neatly framed. They arrived incomplete, opinionated, and often contradictory.
Selected Client Projects
Selected Client Projects
Selected
Client Projects
Work Non-stop
Works from 2024 - Present
(21.0278° N, 105.8342° E)
Theory meets
The real world_
This chapter documents the moment design leaves the studio and enters the world. Clients. Teams. Deadlines. Constraints. Feedback. Trade-offs. These projects weren’t protected experiments. They were built inside live systems - where decisions mattered, compromises were necessary, and clarity had consequences.
This chapter documents the moment design leaves the studio and enters the world. Clients. Teams. Deadlines. Constraints. Feedback. Trade-offs. These projects weren’t protected experiments. They were built inside live systems - where decisions mattered, compromises were necessary, and clarity had consequences.
CASE STUDY
Fintech, Healthcare, Edtech & IT.
CLICK TO READ
How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights
CASE STUDY
Sales Job CRM Platform
CLICK TO READ
How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights
CASE STUDY
Kosche
Kitchenware E-commerce
CLICK TO READ
How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights
CASE STUDY
Fintech, Healthcare, Edtech & IT.
CLICK TO READ
How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights
CASE STUDY
Sales Job CRM Platform
CLICK TO READ
How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights
CASE STUDY
Kosche
Kitchenware E-commerce
CLICK TO READ
How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights
_
Testimonials - Reviews
Tanay's internship at our company was a great experience for the team. His enthusiasm for UX design and his ability to quickly grasp user needs were impressive. Tanay consistently delivered thoughtful, user-centered designs and was proactive in seeking feedback and improving his work. His dedication and creativity were evident in every project he undertook. I highly recommend Tanay for any UX design role.
Garima Parmar
UX Designer | Hiteshi Pvt. Ltd.
Tanay's work as a graphic designer at our company was exceptional. His redesign of our travel itineraries was both creative and functional, greatly enhancing the user experience. Tanay's ability to bring fresh perspectives and his attention to detail were evident in every project he undertook. He was proactive, dedicated, and a pleasure to work with. I highly recommend Tanay for any graphic design role.
Ramesh Mangoria
Director
It was an absolute pleasure having Tanay intern at Trust Design Solutions. His intuitive feel for design principles and a keen interest in learning our design process for buildings and homes are great. Tanay has very quickly fitted in our workflow and contributed to our projects. His creativity and attention to detail are commendable, and I have no doubt he will excel in his future endeavors. I strongly recommend Tanay for any design-related role.
Rajesh Goyal
Founder | Trust Design Solutions
Tanay brings a rare mix of curiosity, clarity, and execution to his work. While collaborating in the AI Sandbox at Impetus, he consistently translated complex GenAI ideas into thoughtful, user-centric design decisions for the app. He doesn’t just design screens—he questions assumptions, connects systems, and pushes the work forward with intent. His ability to learn fast and design with purpose genuinely stood out.
Nupur Bhatt
Head Designer
Tanay's internship at Youvah was a testament to his talent and dedication as a graphic design trainee. His genius and dedication shone right through. He is proactive and has the zeal to learn. He has always come up with some very exciting insights on our projects. Tanay has added immense value to enhancing the appeal of our platform. I strongly endorse Tanay for any graphic design role; he indeed is a great asset to any team.
Rohit Jain
Founder & CMO
Testimonials - Reviews
Testimonials - Reviews
Tanay's internship at our company was a great experience for the team. His enthusiasm for UX design and his ability to quickly grasp user needs were impressive. Tanay consistently delivered thoughtful, user-centered designs and was proactive in seeking feedback and improving his work. His dedication and creativity were evident in every project he undertook. I highly recommend Tanay for any UX design role.
Garima Parmar
UX Designer | Hiteshi Pvt. Ltd.
Tanay's work as a graphic designer at our company was exceptional. His redesign of our travel itineraries was both creative and functional, greatly enhancing the user experience. Tanay's ability to bring fresh perspectives and his attention to detail were evident in every project he undertook. He was proactive, dedicated, and a pleasure to work with. I highly recommend Tanay for any graphic design role.
Ramesh Mangoria
Director
Tanay brings a rare mix of curiosity, clarity, and execution to his work. While collaborating in the AI Sandbox at Impetus, he consistently translated complex GenAI ideas into thoughtful, user-centric design decisions for the app. He doesn’t just design screens—he questions assumptions, connects systems, and pushes the work forward with intent. His ability to learn fast and design with purpose genuinely stood out.
Nupur Bhatt
Head Designer
Tanay's internship at Youvah was a testament to his talent and dedication as a graphic design trainee. His genius and dedication shone right through. He is proactive and has the zeal to learn. He has always come up with some very exciting insights on our projects. Tanay has added immense value to enhancing the appeal of our platform. I strongly endorse Tanay for any graphic design role; he indeed is a great asset to any team.
Rohit Jain
Founder & CMO
It was an absolute pleasure having Tanay intern at Trust Design Solutions. His intuitive feel for design principles and a keen interest in learning our design process for buildings and homes are great. Tanay has very quickly fitted in our workflow and contributed to our projects. His creativity and attention to detail are commendable, and I have no doubt he will excel in his future endeavors. I strongly recommend Tanay for any design-related role.
Rajesh Goyal
Founder | Trust Design Solutions
Trusted by the visionaries
Together, we built impactful experiences, lasting relationships, and digital solutions that moved businesses forward.
Trusted by the visionaries
Together, we built impactful experiences, lasting relationships, and digital solutions that moved businesses forward.
CHAPTER IV
CHAPTER IV
CHAPTER IV
*not a miscellanous section.
It’s where taste develops.
*not a miscellanous section.
It’s where taste develops.
Graphic Experiments
Graphic
Experiments
Graphic
Experiments
Posters
ALBUM COVERS
Works from 2024 - Present
They exist because an idea wouldn’t leave me alone.
They exist because an idea wouldn’t leave me alone.
This space holds my graphic work — posters, album covers, typographic studies — made in between everything else. Sometimes as visual stress tests. Sometimes as obsession. Sometimes just to see if a form could hold.
No client. No constraints beyond the ones I set myself. No promise of usefulness.
This space holds my graphic work — posters, album covers, typographic studies — made in between everything else. Sometimes as visual stress tests. Sometimes as obsession. Sometimes just to see if a form could hold.
No client. No constraints beyond the ones I set myself. No promise of usefulness.
Album Covers
Album Covers
The Queen is Dead
The Smiths
Aalas Ka Ped
The Local Train
EPILOGUE
EPILOGUE
EPILOGUE
Entry 01
Literal Form Leakage
Cause _
I treated the source as a shape to be interpreted, not a system to be abstracted. Visual fidelity overpowered structural understanding
Correction _
I now isolate underlying tension, balance, growth, repetition before drawing any form. Recognition is treated as a failure signal rather than a success metric.
Context _
An exercise to extract form principles from natural living creatures and translate them into non-literal design forms.
Break Point _
The final outcome retained direct visual references The form resolved into a recognizable object - a markhor’s skull.
Context _
An exercise to extract form principles from natural living creatures and translate them into non-literal design forms.
Break Point _
The final outcome retained direct visual references.
The form resolved into a recognizable object — a markhor’s skull.
Cause _
I treated the source as a shape to be interpreted, not a system to be abstracted. Visual fidelity overpowered structural understanding
Correction _
I now isolate underlying tension, balance, growth, repetition before drawing any form. Recognition is treated as a failure signal rather than a success metric.
Entry 02
Overbuilt Systems
Context _
The brief required solving complex, everyday problems using minimal product intervention.
Break Point _
The solution worked mechanically, but violated the core intent. The jar opener solved the problem by adding layers instead of removing them.
Cause _
I equated mechanical sophistication with problem-solving depth. The product became a demonstration of capability, not restraint.
Correction _
I now measure success by what can be removed without loss of function. If a solution needs explanation, it’s already compromised.
Context _
The brief required solving complex, everyday problems using minimal product intervention.
Break Point _
The solution worked mechanically, but violated the core intent. The jar opener solved the problem by adding layers instead of removing them.
Cause _
I equated mechanical sophistication with problem-solving depth. The product became a demonstration of capability, not restraint.
Correction _
I now measure success by what can be removed without loss of function. If a solution needs explanation, it’s already compromised.
Mode 02
Literal Form Leakage
Context _
An exercise to extract form principles from natural living creatures and translate them into non-literal design forms.
Break Point _
The final outcome retained direct visual references.
The form resolved into a recognizable object — a markhor’s skull.
Cause _
I treated the source as a shape to be interpreted, not a system to be abstracted. Visual fidelity overpowered structural understanding
Correction _
I now isolate underlying tension, balance, growth, repetition before drawing any form. Recognition is treated as a failure signal rather than a success metric.
Mode 02
Overbuilt Systems
Context _
The brief required solving complex, everyday problems using minimal product intervention.
Break Point _
The solution worked mechanically, but violated the core intent. The jar opener solved the problem by adding layers instead of removing them.
I equated mechanical sophistication with problem-solving depth. The product became a demonstration of capability, not restraint.
Cause _
Correction _
I now measure success by what can be removed without loss of function. If a solution needs explanation, it’s already compromised.